Week 8: 2D & 3D

Logo Design

Today we spent our 2D and 3D class coming up with some more logo ideas for the exhibition.

The specifications of the logo have been refined: the tag line is "revealing creativity" and we can only work with the colour palettes given to us by the University.

As a class we went through some basic design layouts and fonts. Once we had narrowed down what most of us liked, we then began to work on our own designs.

I still like the idea of 'uphere' being at the upper end of the logo - it is representative and I believe it creates a bit more interest than it would if the brand were centred.

I have joined the letters to look at though they have been hung up, like drying artworks/photos, however it also looks a bit like washing on a clothes line!

This logo follows on with the idea of 'hanging' the letters. I have also inverted the colours to give it a slightly different look.

This logo has followed on from one of my earlier logo designs (see the horizon designs previous 2D post) to break up the colours a bit more.

I wanted to try and incorporate the third colour in the Bold Palette - the green, to see how it integrated with the other colours. I also wanted to make the "revealing creativity" a bit more creative, so I decided to extend the y's tail with the paintbrush free-hand. I like the look of this one, but when I corrected the green as per the palettes specifications, the overall logo didn't look as good - the green was actually too dark and did not look as appealing on the orange background as is does the purple. 

Again, this logo design was made to continue my experiments with the design (as it is not the correct green). This logo was shown to the class and after a few more tweaks, I made a few versions with the correct colours:

Week 7: 3D

Design Communication

I have chosen my 3D design that would appeal to a fashion label and the following are the key concepts and feelings that I am trying to communicate:

Key Concepts

◊ Light

◊ Simple/complimentary

◊ Environmentally friendly

◊ Point of Difference

Key Feelings

◊ Glamour/elegance

◊ Warm/welcome

◊ Indulgence (all about the individual)

◊ Value

My design has been refined to communicate the above key concepts and feelings in the following ways:

Light & Warm Welcome – the lantern will emit a soft warm glow.

Simple & Glamorous – The shape and patterns on the lantern convey a simple, complimentary elegance.

Environmentally Friendly – White/cream translucent paper will be recycled and environmentally friendly.

Point of difference/Value – These lanterns could be incorporated with labels, signage, etc and they would become a good point of difference and convey value (also linked to the glamorous/elegant element).

Concept Investigation (Group Exercise)

1.  Clear rendition of 3 key concepts

Jarrod – 8, 8, 8 = 8

Carol – 7, 10, 7 = 8

Amelia – 9, 9, 9 = 9

2.  Clear rendition of 3 key feelings

Jarrod – 9, 9, 8 = 8.6

Carol – 8, 8, 8 = 8

Amelia – 9, 9, 8 = 8.6

3. Immediate visual appeal

Jarrod – 9, 8, 7 = 8

Carol – 7, 7, 7 = 7

Amelia – 9,9 8 = 8.6

Week 7: 2D

Design Communication

Here are some of my logo drafts for the student exhibition with the brand name UPHERE:

I have decided to represent the name in the following format: uphere

The 3 key concepts I am trying to communicate are:

·       Work by students/exhibition by students

·       Territory/Darwin

·       SIMPLE

The 3 key feelings I am trying to communicate are:

·       Relatable

·       Relaxed

·       Thoughtful

All of my logos are simple and minimalistic - I believe it is these qualities that make an effective logo. For each of my logos I have kept with the simple square shape and I have used a san serif font to keep the overall look clear and uncomplicated. I prefer all lower case letters for the name ‘uphere’ and I have tried to tie in the purple and the orange colours’ of last years logo - of course, all of these aspects can be altered to suit the masses.

1.    In This Spot

I got the idea for this logo by looking up different meanings for ‘up’ and ‘here’. ‘Here’ can also mean “in this spot” (or location)-hence why I have chosen the theme of the ‘spots’. My aim is to guide the viewers’ eye up to the name of the exhibition ‘uphere’.

2.    Simple Orange

This is a very simple logo, yet I feel the contrast and simplicity is eye-catching and uncluttered. Again, the logo ‘uphere’ is in the top right hand corner stating its position.

3.    Purple Squiggle

This is more of a casual/colloquial kind of logo, with the free-hand element of the squiggle leading the viewers’ eye up to the name: ‘uphere’. It reminds me of flying a kite. It is less structured but it sticks with my theme of simplicity.

4.    Above The Horizon

This idea was inspired by one of the many alternate meanings of ‘up’. It can also mean “above the horizon”, so I came up with an iconic representation in my logo using the orange and purple colours – quite suiting for a sunset really!

5.    Up On Here

Experimenting with the horizon theme, I came up with a slightly different layout using black and orange with the word ‘up’ on top of the horizon and ‘here’ below. I don’t know how this one will work as I believe the name is all one word.

*As I was late to class, I did not get the designs done in time to be rated by the group.

Week 6: 3D

DESIGN PERSPECTIVES
Based on my favourite 3D design, paper lanterns, here are two variations:

• Design 01: Design in a style that appeals to a community sports group

The Sports Lantern
My first thought when combining paper lanterns with a community sports group was decoration (for an awards night or grand final celebrations) in the clubrooms. Depending on the theme of the sports group (eg. Football, netball, golf, soccer), it could be a novelty to have lanterns representing the sport for celebrations.
Then I thought of a more portable idea in that the lanterns could be used (with a portable battery light) for a night match. Lanterns could be made into the appropriate shape and team colours as a show of support.

*I was not in class for my design to receive a rating from class members, however, I have assigned a quantitative rating for my design based on the criteria below:
1. Accuracy in addressing the brief - 9
2. Immediate visual appeal - 6
3. Cross generational appeal - 7
4. Artistic depth - 6


• Design 02: Design in a style that appeals to a fashion label

Illuminating The Way
I thought something funky, ornate and elegant could represent a fashion label. Not only could the fashion label have these lanterns within the store, they could run the same theme throughout on signage, clothing labels, etc.
The lanterns don’t necessarily need to be hanging, they could also be placed on tables near dressing rooms – the design on these lanterns could also be used for wallpaper, wrapping paper, bags, labels, etc.

*I was not in class for my design to receive a rating from class members, however, I have assigned a quantitative rating for my design based on the criteria below:
1. Accuracy in addressing the brief - 9
2. Immediate visual appeal - 8
3. Cross generational appeal - 8
4. Artistic depth - 6

Week 6: 2D

DESIGN PERSPECTIVES

Here are my two logo designs based on the brand name: BLOOM

• Design 01: Design in a style that appeals to a design Industry client

I ended up choosing one of the designs that I had sketched with the non-profit arts organization in mind! After experimentation with this sprouting idea in Illustrator, I decided it’s simplicity, clean lines, interesting use of colour and general overall look would be more suited to a design industry client. Although minimal, I feel it has a bit of an edge to it.

* I was not in class for my design to receive a rating from class members, however, I have assigned a quantitative rating for my design based on the criteria below:

1. Accuracy in addressing the brief: 10

2. Immediate visual appeal: 9

3. Cross generational appeal: 8

4. Suitability for print: 9

5. Suitability for web: 9

6. Monochromatic suitability: 7

7. Simplicity: 10

• Design 02: Design in a style that appeals to a non-profit arts organization

I played around with so many designs in Illustrator based on a tree with fruit (as bloom can also mean “to bear fruit”), however none of the designs I came up with did the idea justice – until I got rid of the tree. Although people don’t immediately think of fruit when thinking about the concept of ‘bloom’ (it generally brings to mind flowery connotations), I wanted to go with this idea to make people think beyond the obvious. Being a little more abstract, yet still visually appealing and organic, I thought this design would be appropriate for the non-profit arts organization.

* I was not in class for my design to receive a rating from class members, however, I have assigned a quantitative rating for my design based on the criteria below:

1. Accuracy in addressing the brief: 10

2. Immediate visual appeal: 8

3. Cross generational appeal: 7

4. Suitability for print: 9

5. Suitability for web: 9

6. Monochromatic suitability: 7

7. Simplicity: 10