Week 9: 2D

Concept Realisation

As a group we sat down and discussed what would make an effective poster for the uphere exhibition.

We had to sketch in our visual diaries and produce a range of possible poster designs abiding by the following parameters:
1. Clear rendition of 3 poster layouts using the logo & text supplied
2. The design must have space for sponsor logos
3. CDU logo must be on the right

Here are the 3 sketches of poster designs I came up with:

This is a basic poster design; it incorporates all that has been specified and the name uphere up the top creates a bit of interest by having it hanging like the logo.

The second poster design idea came from the strings from the uphere logo. I thought that it would add a bit of a creative/quirky element to the design if the letters were being held up like a marionette puppet.

This last design is based on our group collaboration of ideas. We thought it would look good if people (students) were each holding the letters of uphere in front of their faces or with their heads in paper bags. This would be based on a photo with a clean white background. I feel this approach adds a creative humour.

Design Realisation (Practical) 


After designing the general concepts (above), we then had to complete a poster layout for each in Illustrator. These are just roughs:

This layout is based on the first basic poster design but is also incorporating the idea of the students holding the letters. We experimented with a couple of photo shoots, projecting the logo onto a screen, trying different lighting and other techniques, however, we found that the image (and the exhibition name) was most clear when we actually printed the letters out and held them up. 

This is based on the marionette puppet idea. Hands could be added to make it clearer as to what it is meant to be, however, I left it as that. I don't think that it is quite as interesting to look at as the posters with the with students holding up the letters.

 As mentioned, these layouts have been designed as roughs just to help present my concept ideas. I have very quickly cut out the images and placed them on a white background. This gives the impression that the students holding the letters could be floating or hanging there. I like the cleaner look of the white for the background.