Week 6: 2D

DESIGN PERSPECTIVES

Here are my two logo designs based on the brand name: BLOOM

• Design 01: Design in a style that appeals to a design Industry client

I ended up choosing one of the designs that I had sketched with the non-profit arts organization in mind! After experimentation with this sprouting idea in Illustrator, I decided it’s simplicity, clean lines, interesting use of colour and general overall look would be more suited to a design industry client. Although minimal, I feel it has a bit of an edge to it.

* I was not in class for my design to receive a rating from class members, however, I have assigned a quantitative rating for my design based on the criteria below:

1. Accuracy in addressing the brief: 10

2. Immediate visual appeal: 9

3. Cross generational appeal: 8

4. Suitability for print: 9

5. Suitability for web: 9

6. Monochromatic suitability: 7

7. Simplicity: 10

• Design 02: Design in a style that appeals to a non-profit arts organization

I played around with so many designs in Illustrator based on a tree with fruit (as bloom can also mean “to bear fruit”), however none of the designs I came up with did the idea justice – until I got rid of the tree. Although people don’t immediately think of fruit when thinking about the concept of ‘bloom’ (it generally brings to mind flowery connotations), I wanted to go with this idea to make people think beyond the obvious. Being a little more abstract, yet still visually appealing and organic, I thought this design would be appropriate for the non-profit arts organization.

* I was not in class for my design to receive a rating from class members, however, I have assigned a quantitative rating for my design based on the criteria below:

1. Accuracy in addressing the brief: 10

2. Immediate visual appeal: 8

3. Cross generational appeal: 7

4. Suitability for print: 9

5. Suitability for web: 9

6. Monochromatic suitability: 7

7. Simplicity: 10