Week 7: 2D

Design Communication

Here are some of my logo drafts for the student exhibition with the brand name UPHERE:

I have decided to represent the name in the following format: uphere

The 3 key concepts I am trying to communicate are:

·       Work by students/exhibition by students

·       Territory/Darwin

·       SIMPLE

The 3 key feelings I am trying to communicate are:

·       Relatable

·       Relaxed

·       Thoughtful

All of my logos are simple and minimalistic - I believe it is these qualities that make an effective logo. For each of my logos I have kept with the simple square shape and I have used a san serif font to keep the overall look clear and uncomplicated. I prefer all lower case letters for the name ‘uphere’ and I have tried to tie in the purple and the orange colours’ of last years logo - of course, all of these aspects can be altered to suit the masses.

1.    In This Spot

I got the idea for this logo by looking up different meanings for ‘up’ and ‘here’. ‘Here’ can also mean “in this spot” (or location)-hence why I have chosen the theme of the ‘spots’. My aim is to guide the viewers’ eye up to the name of the exhibition ‘uphere’.

2.    Simple Orange

This is a very simple logo, yet I feel the contrast and simplicity is eye-catching and uncluttered. Again, the logo ‘uphere’ is in the top right hand corner stating its position.

3.    Purple Squiggle

This is more of a casual/colloquial kind of logo, with the free-hand element of the squiggle leading the viewers’ eye up to the name: ‘uphere’. It reminds me of flying a kite. It is less structured but it sticks with my theme of simplicity.

4.    Above The Horizon

This idea was inspired by one of the many alternate meanings of ‘up’. It can also mean “above the horizon”, so I came up with an iconic representation in my logo using the orange and purple colours – quite suiting for a sunset really!

5.    Up On Here

Experimenting with the horizon theme, I came up with a slightly different layout using black and orange with the word ‘up’ on top of the horizon and ‘here’ below. I don’t know how this one will work as I believe the name is all one word.

*As I was late to class, I did not get the designs done in time to be rated by the group.