Week 7: 3D

Design Communication

I have chosen my 3D design that would appeal to a fashion label and the following are the key concepts and feelings that I am trying to communicate:

Key Concepts

◊ Light

◊ Simple/complimentary

◊ Environmentally friendly

◊ Point of Difference

Key Feelings

◊ Glamour/elegance

◊ Warm/welcome

◊ Indulgence (all about the individual)

◊ Value

My design has been refined to communicate the above key concepts and feelings in the following ways:

Light & Warm Welcome – the lantern will emit a soft warm glow.

Simple & Glamorous – The shape and patterns on the lantern convey a simple, complimentary elegance.

Environmentally Friendly – White/cream translucent paper will be recycled and environmentally friendly.

Point of difference/Value – These lanterns could be incorporated with labels, signage, etc and they would become a good point of difference and convey value (also linked to the glamorous/elegant element).

Concept Investigation (Group Exercise)

1.  Clear rendition of 3 key concepts

Jarrod – 8, 8, 8 = 8

Carol – 7, 10, 7 = 8

Amelia – 9, 9, 9 = 9

2.  Clear rendition of 3 key feelings

Jarrod – 9, 9, 8 = 8.6

Carol – 8, 8, 8 = 8

Amelia – 9, 9, 8 = 8.6

3. Immediate visual appeal

Jarrod – 9, 8, 7 = 8

Carol – 7, 7, 7 = 7

Amelia – 9,9 8 = 8.6